Thursday, 6 November 2014

Its a Social media world...so?


  • Be careful what you post on social media because once online, always online. You may delete a post you mistakenly posted, or a picture that went viral for being outrageous...The sad bit is that you can never completely delete an article or post already published over media.  
  • Before you click that post button, how about you confirm and reconfirm that whatever you are saying or uploading is acceptable not only to your conscious, but that of the people likely to consume it. If it is likely to turn controversial, then avoid damaging your image, or that of your affiliate organization. 
  • The world will always judge you by your words, don’t give it a reason or loophole to pin you down. Choose wisely what you allow the public to hear from you.
  • Making a choice to avoid social media because of the fear of the unknown is senseless. 
  • Exploiting the power that lies in the use of social media starts by you accepting that social media is here for all. The next step is learning how best to use it. It could be a marketing tool, or an awareness/campaign tool, or a customer service tool, or a funds drive tool, or a news update tool…it all depends on what you choose to use your handle for. 
  • You do not have to post every hour of the day to be considered an experienced/good media user. 
  •  Neither do you have to pour every event of your life on media: just keep post SMART. What appears public offline may not be public online.
  • Use a language understandable to your audience.  Why post in vernacular when targeting a largely multi-dialectal audience? And why use jargons for a largely youthful in-expatriate audience?